Transform NISSIN into a Mega Snack Brand Advanced settings.
Monde Nissin in the Philippines engaged Square44. The task was to help transform the brand into a mega snack brand in the space it operates in. How to revamp brand identity, reimagine brand logo design & refresh, modernize and update the brand’s packaging design to fall in line behind that objective.

How to win the battle for shoppers at 7-ELEVEN?
70% of MONDELEZ’s gum & candy sales in Thailand are generated at CWS, mainly 7-ELEVEN. The gum and candy shelves are densely filled with a huge amount of brands in small packs and various colors.

our workAs a brand Fit' N Right was positioned as a slimming, weight-loss drink and as such has been reminding consumers through the use...

How to do Brand Localization the Right Way?
Connecting Nescafe with Consumers in Vietnam through Brand Relaunch and Localized Innovation

How a Local Brand can challenge a Multinational Brand
Incerasing Hand Wash sales for 75% in less then 6 months!

LACTACYD – How we changed the perception of LACTACYD fem care from a taboo product into a modern personal care brand?

How to successfully expand SOFTLAN fabric softener range into different price level in Malaysia?
…or how premiumization is done right.

How to keep PALMOLIVE Brand Relevant in the Philippines?
Through relevant Modernization and Innovation…

our workThe Brief: Brand Modernization & InnovationBeerlao is the iconic South-East-Asian beer brand from CARLSBERG in LaosWith a...

How a Successful Innovation Strategy can drive Brand Modernization
how to build a Successful Innovation Strategy to drive Brand Modernization without loosing existing consumer?