About Square44

“During our partnership, Square44 have delivered high quality work consistently on time and on budget. But the best part about working with Square44 is that they have always delivered more than what was asked for whilst challenging the brief and feedback when necessary.”

“Square44 have played an instrumental role in driving the Milkuat brand in its evolution over the past few years..
Since they have come on-board, they have gone above and beyond their role as a Pack Design agency. I have been highly impressed, and grateful for their passion and zeal for the brand, their candor in challenging us on the path the brand is taking, their never-ending willingness to bring new ideas to complement the ones we already have, and their flexibility and patience in a challenging business context.
Square44 will be a great asset for any company who is interested in seeing their brand really come to life.”

“The team possesses excellent experience and a deep understanding of how to engage with consumers in the various markets that ensure solutions go beyond simple storytelling.

One of the things that make Square44 unique is their ability to tap into a talent pool, when required, of international creative specialists that can design but that also really understand the category language and so know how to make a whisky look like a whisky, or a vodka look like a vodka. Finding a team of creatives that understands bottle structure and can also do a great job on label graphics as well as the communication materials is not an easy find here in Asia.

Together with Square44 we were able to develop, design and launch a new brand concept in the region together with the right creative and collateral to make an impact and achieve the results we wanted.”

“The team at Square 44 are a very different breed of design specialists. They are confident, defiant and constructively critical of a client. This allows us as marketers to be extremely sharp in our thinking, such that we are able to extract an execution that best fits the brief. I find them very strategic in their thought process and are happy to be part of the build and challenge that accompanies any marketing strategy.

Their biggest contribution has been in the proposed transformation of the our brand, articulated through packaging design and combined with other activation touchpoints. Solutions that have the potential to redefine the competitive landscape here in Indonesia. Their sources of inspiration are global and regional, within the category and outside.

Our partnership with Square44 has been successful, thanks to the way they operate – bringing a sensible design aesthetic combined with sound thinking that delivers inspiring work.”

“My experience working with Square44 has been very positive. They were instrumental in providing brand/packaging re-launch. They had good insights and ideas, professionally delivered on expectations and went beyond client service expectations by contributing to the brand development and growing the brand through working closely with brand team on brand activation ideas.”

“Square44 has a great network of packaging designers with extensive track records. The dedicated team takes great effort in preparing strategic proposal and never fail to impress with designs that meet the brief. Math and his team takes pride in the projects they undertake and has good project management skills.”