another concept from Smirnoff celebrating equality and love in all its forms is the Choose Love limited edition, developed in collaboration with Rob Bailey.
Best Practice
Idea 0301 – Lemon Sox
Lemon Sox started life as a kickstarter idea to deliver fashionable socks in a scented can. Why not?
Idea 0300 – Chris Family Connected Juice
Chris Family in Greece must have had a look at our connected UFC Juice packs when they developed these connected juice pack designs. Anyway, connected packs are good and get good impact on shelf.
Idea 0299 – Nestle Purelife Kids Edition
Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs
Idea 0298 – Russian Standard Cloisonne Edition
Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...
Idea 0297 – Garbit’s Tajine Pack
Interesting bespoke pack design from RPC barrier containers for french food manufacturer Soulie Restauration. A container that resembles a traditional Tajine, but also is made in such a way it has a long shelf life and works in the oven.
Idea 0296 – Krolewskie Geo Beer
Wilk studio recently developed a series of new designs for Krolewskie Beer, one of the most popular beer brands in Poland. Under the slogan 'this is how Warsaw tastes' drinkers get to know different districts in Warsaw with designs highlighting interestings sights in...
Idea 0295 – Evaus Suave
Unilever tricked some beauty bloggers when they send them samples of Evaus hair range. Turns out Evaus is actually Suave shampoo and the motto was beautiful hair doesn't have to cost a lot.
Idea 0294 – Aqua De Coco Genuine Coconut
interesting packaging innovation from Aqua de Coco, making use of the fruit itself as the pack design. Poke a hole in a coconut, plug it and sell it. Not sure if I would pay a premium for a plugged nut, or just buy the actual one..
Idea 0293 – Smirnoff Love Wins
Nice limited edition from Smirnoff created especially for the LGBTQ community. The Love Wins bottle celebrates inclusivity and acceptance of love in all its forms.
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