by Mathijs Aliet | Jan 1, 2024 | Work
our work Nissin The Brief: Transform NISSIN into a Mega Snack Brand Advanced settings. Monde Nissin in the Philippines engaged Square44. The task was to help transform the brand into a mega snack brand in the space it operates in. How to revamp brand identity,...
by Mathijs Aliet | Dec 10, 2023 | Work
our work Mondelez How to win the battle for shoppers at 7-ELEVEN? 70% of MONDELEZ’s gum & candy sales in Thailand are generated at CWS, mainly 7-ELEVEN. The gum and candy shelves are densely filled with a huge amount of brands in small packs and various colors....
by Mathijs Aliet | Dec 9, 2023 | Work
our work Fit ‘N Right As a brand Fit’ N Right was positioned as a slimming, weight-loss drink and as such has been reminding consumers through the use of measuring tapes and its waistline logo that most consumers didn’t fit the brand ideal. As such...
by Mathijs Aliet | Dec 8, 2023 | Work
our work Nescafe BACKGROUND How to do Brand Localization the Right Way? Connecting Nescafe with Consumers in Vietnam through Brand Relaunch and Localized Innovation NESCAFE is the Uber brand for coffee, worldwide. Brand localization is against the strict branding...
by Mathijs Aliet | Dec 7, 2023 | Work
our work Velvet How a Local Brand can challenge a Multinational Brand Through a unique positioning turning alleged disadvantages into credible benefits only a local brand can claim! When HEMAS in Sri Lanka approached us, VELVET was a me too of LUX in soap bar space,...
by Mathijs Aliet | Dec 6, 2023 | Work
our work Lactacyd How we changed the perception of LACTACYD fem care from a taboo product into a modern personal care brand? …or how we inhaled confidence & lifestyle into the fem care category? Background: Fem Care = Taboo Zone LACTACYD is the biggest fem wash...
