Softlan

Softlan

our work Softlan How to successfully expand SOFTLAN fabric softener range into different price level in Malaysia? …or how premiumization is done right. Briefing Malaysia’s fabric softener category is huge. Competitors brands operate on various price level to offer...
Palmolive

Palmolive

our work Palmolive How to keep PALMOLIVE Brand Relevant in the Philippines? Through relevant Modernization and Innovation… Colgate-Palmolive Philippines briefed us the rejuvenate the Soap Bar range to stay relevant for its consumer. Modernization and Innovation was...
Beerlao

Beerlao

our work Beerlao The Brief: Brand Modernization & InnovationBeerlao is the iconic South-East-Asian beer brand from CARLSBERG in Laos With a market share of about 98% and a label design from the 70s, any change / modernization can cause harm to this brand. A Brand...
Spy

Spy

our work Spy The Brief: How a Successful Innovation Strategy can drive Brand Modernization The team of Siam Winery briefed us to look into Brand Modernization of their iconic brand SPY struggling to engage the new generation of consumers, the late Millennials and...
F5

F5

our work F5 How to create a Highly Successful New Brand Launch or why F5 Isotonic took 60% market share at launch (defeating incumbent multinational brands in Sri Lanka) The Brief: New Brand Launch Elephant House, the leading beverage company in Sri Lanka briefed us...