Square44 creates an instant Market Leader in Isotonics in Sri Lanka

Square44 created a new Isotonics brand in Sri Lanka that grabbes near-instant market leadership.

At launch the brand was so succesful, the client ran out of labels so the shelves ran dry and it took 6 weeks to get the brand on shelf again. But then, within a period of 6 months F5 became the largest, most successful isotonic beverage brand in the Sri Lankan market.

The success of F5 leaves incumbent isotonic brands Gatorade, Lipovitan and 100 Plus far behind.


Interested? Would you like to discuss a new brand launch? Are you planning entry into a busy, crowded and competitive category and need a solution that can help you compete for market leadership? Get in touch here, to start a conversation today!

Check out the full case study of F5 here

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