Square44 creates an instant Market Leader in Isotonics in Sri Lanka

Square44 created a new Isotonics brand in Sri Lanka that grabbes near-instant market leadership.

At launch the brand was so succesful, the client ran out of labels so the shelves ran dry and it took 6 weeks to get the brand on shelf again. But then, within a period of 6 months F5 became the largest, most successful isotonic beverage brand in the Sri Lankan market.

The success of F5 leaves incumbent isotonic brands Gatorade, Lipovitan and 100 Plus far behind.

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Interested? Would you like to discuss a new brand launch? Are you planning entry into a busy, crowded and competitive category and need a solution that can help you compete for market leadership? Get in touch here, to start a conversation today!

Check out the full case study of F5 here

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