Square44 launches Timah Whiskey (and it sells out in 6 days)

A New Brand Launch done Right!

Square44 created a stunning new brand for Malaysia’s Winepak. The brand launched with tremendous buzz, completely selling out within 6 days of launch. For the launch the Square44 team visited several heritage sites in Malaysia, including Ipoh where the team first discovered the story of Captain Tristram Speedy. Inspired by the local folktale, a brand was created celebrating Malaysia’s golden era during the colonial tin mining days.


The first Malaysian Whiskey to win Medals in International Competitions



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