NEWS

Square44 Launches Artistic Craft Beer Brand Luang Prabang

square44 launches luang prabang craft beer - artist edition

Just Launched! Luang Prabang Craft Beer Artist Edition

check out this unique artist edition that adds art to craft!

Square44 partnered with Carlsberg / LBC to develop a new craft beer brand called Luang Prabang. The brand was named after the famous UNESCO world heritage city in LAO. We collaborated with famous Lao artist Khotsouvanh Hongsa to add a unique, authentic touch to a unique and authentic new brand.

The Brief

After we successfully helped Carlsberg extend the Beer Lao brand in to he premium craft space, we received a brief to create a totally new craft brand. The brand name LUANG PRABANG was given after the name of the famous city in LAO that hosts a famous UNESCO WORLD HERITAGE SITE

square44 launches luang prabang craft beer

The Brief. To create a brand around the brand name Luang Prabang, drawing inspiration from the unique famous sights around the town.

WE COLLABORATED WITH TALENTED LOCAL ARTIST KHOTSOUVANH HONGSA TO CREATE AN ARTIST IMPRESSION OF THE CITY OF LUANG PRABANG.

Visual expression matters.

Visual expression is powerful. Developing a visual brand language, that starts with the pack and makes use of key visual assets to travel off-pack starts to give shape to a visual identity and brand language that is appealing, is remembered and drives synergies between marketing activities. Much needed in a highly cluttered world of FMCG branding.

For more info check out the product page here

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