our services

Brand activation

What is Brand Activation?

Brand Activation is aimed at stimulating certain behavior among consumers that will drive sales. Within the shopper journey the key objectives of an activation campaign are often:

  1. to generate brand awareness
  2. to drive trial or trigger purchase, or
  3. to increase brand loyalty

Brand Activation Work Examples


Brand Activation Purchase Mechanic


Mobile Sales Unit


Trial & Sampling Kits

Why do we do Brand Activation?

We love commercial results and while good Innovation, Brand Strategy & Brand Design all create the perfect foundations for commercial success. A brand activation campaign directly chases commercial results.

Our Approach to Brand Activation

Many clients that we’ve worked with have approached us for the same reason. They are looking for bespoke, unique, on-brand ideas and mechanics not generic executions that can be done for any brand. How can we use activation activities that really tell a brand’s story, that really drive a brand’s message, that really establish a brand’s value proposition and that really connect!

Get in Touch

Interested to look for ways to activate your brand? Keen on finding creative, unique and original ways to create buzz for your brand? Are you trying to drive awareness or trial for a new launch? Or aiming to improve loyalty and repurchase? Square44 can help you, as we have helped other clients before you. Interested to have a discussion to see how we’ve helped clients and explore if we can add value to you as well? Then get in touch here, to start a conversation today!

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