Market entry

Market Entry Solutions in Asia

Looking to expand business into Asia? Or already in Asia, but planning an entry into a new market? We can help ensure you are successful.

Having operated in Asia for 16 years, we know markets very well, we understand consumers in different markets and through our network we have various contacts in strategy, distribution, commercial planning and sales that can help guide brands to market in the right way.

Market Entry Services

Here’s where we help brands that plan an entry into a new market, or optimize results in an existing market:

• Market Assessment, Size-of-Market Opportunity Mapping
• Category / Channel & Competitor Analysis
• Consumer / Shopper Insight Generation
• Contact Facilitation with Distributors
• Optimal Product & Brand Concept Development
• Brand Positioning
• Commercial Strategy & Execution
  • Brand / Pack / Price / Channel Strategy
  • Shopper & Channel / Customer Marketing Approach
  • Net Revenue Manage
• Evaluation & Ongoing Business Management Support

How we Work

1. Kick-Off Discussion to Understand Your Business & Expansion Objectives
2. Identify & Define Market Potential
3. Introduce Distribution or Contract Manufacturing Partners
4. Develop the Commercial Strategy & Launch Plan
5. Develop Marketing Plan & Monitor Activation
6. 6-monthly Review

Get in Touch

Ready to take your brand global? Interested to enter a new market with your brand? Trying to figure out how to approach the challenges of the Asian market? Looking for reliable distribution partners or better remote executions that drive sales and ROI for your brand? Square44 can help you, as we have helped other clients before you. Interested to have a discussion to see how we’ve helped clients and explore if we can add value to you as well? Then get in touch here, to start a conversation today!