Idea 73 – Adidas Life Sized Shoe Boxes

Australian ADIDAS activation is really hard to miss!

In Melbourne, ADIDAS set up big shoe boxes i.e. in front of a main train station to get full attention and to awake interest. Bypassers randomly were offered a left brand new ADIDAS shore to take and to change for a full free pair at the next ADIDAS store. These activities drew a lot of attention and was talk of the town for a Australian ADIDAS activation is really hard to miss!

In Melbourne, ADIDAS set up big shoe boxes i.e. in front of a main train station to get full attention and to awake interest. Bypassers randomly were offered a left brand new ADIDAS shore to take and to change for a full free pair at the next ADIDAS store. These activities drew a lot of attention and was talk of the town for a while.

Those actually look about my size…Those actually look about my size…

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