Idea 92 – AOK Insurance’s Apple Calendar

Stay healthy with AOK Health Insurance.

AOK is a German health insurance company and they made a creative calendar that is not made from ordinary paper. They produced an acrylic tube with 1-31 markings for each and everyday of a month filled with fresh green apples indicating the day of the month by having eaten one apple every day in that month. These calendars were made to hang in AOK branches all over the region and were a big success.

An apple a day, keeps the doctor away!

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