Idea 49 – Bavaria’s Secret Beer Book

Nice guerrilla acitivity from Bavaria in cooperation with Dutch agency KesselsKramer.

As a wordplay on a best selling book, Bavaria launched a special book of its own, called “Men are from Bars. Women are from Venus”. Obviously an attempt to get the guys to drink again..

Please excuse us, we’ve got some beer to read..

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...