Idea 80 – Blackberry’s Lucky Number

Blackberry considers local culture in product naming.

In Chinese culture 88 is a lucky number, so together with China Mobile, Blackberry introduced the Blackberry Bold 9788 (instead of calling it the 9700)

Well guess it wasn’t that lucky for them after all…

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...