Idea 65 – Brayola’s Bra Finder

New online shopping website for women looking for a perfect fitting bra!

The brayola website was created for women that find themselves spending too much time finding the right bra. Finding a perfect fitting bra can be time consuming. Brayola makes it easier by letting shoppers not walk around endless places and try on endless models. Simply enter any models you currently own that fit perfectly, then using its bra-fitter technology, a specially designed recommendation algorithm suggests other bras from e-commerce sites that fit the preferences of women with similar likes. That way you’ll quickly and easily be able to find other models that will likely match your preference, saving you time and various mis-purchases.

Finally an online shopping website that understand how it can create user value in a different way than traditional retail channels.. BRA-vo!

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