Idea 57 – Chevrolet’s Literal Car Launch

A good way to create buzz around a car launch..

Chevy’s multi-tired “Let’s Do This” campaign was aimed at getting a target audience of 18-30 year olds to try new things. The Sonic was launched in literal way through a click campaign, where each click would send the car closer to a bungee jump. 2.4 million clicks later the result could be witnessed as the car was launched off a tower shipping containers.

in most places this would result in a parking ticket!

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...