Idea 53 – Coca Cola’s Paper Tweets

Nice concept from Coca-Cola, bringing tweets to life!

Coca-Cola brought tweets to life by collecting and printing messages with a certain hashtag on tiny strips of paper. The tweets carried support messages from fans of the Argentinian Soccer team, playing in the Copa America. Over 2,000,000 support messages were printed then blown into the sky as alternative fireworks during the matches.

A very cool, innovative way to show support..

More articles

Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...