Idea 58 – Oral-B Conveyer Belt Branding

Oral B in Japan used conveyer belts to show the benefit of their newest electric toothbrush.

To promote Oral B’s electric toothbrush conveyor belts were used to show that plaque builds up between teeth in hard to reach places. Teeth look clean as they slide down the belt, but when they turn a corner, you get a closer look and see plaque in between teeth. Of course Oral B’s new brushes help you reach those places to get rid of plaque for good!

Nice use of the environment to communicate the message.

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Idea 0299 – Nestle Purelife Kids Edition

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Idea 0298 – Russian Standard Cloisonne Edition

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