Idea 54 – One Water Charity Water

Nice relaunch that makes a charity brand looks like a credible consumer brand.

“One” started life as a bottled water charity product. The concept was that everytime someone bought “One” water its profits were donated to charity projects that helped people in Africa. Under the tagline “do one good thing” this charity brand extended into other commodity consumer products, such as toilet rolls, hand wash, plasters and eggs. In 2010, the brand was re-launched, aiming to turn the charity brand into a credible consumer brand. A solid identity re-work and a good architecture system, allowed “One” to extend into mayor UK supermarkets and even across Virgin Airline Flights.

Now that’s “One” good thing…

 

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