Idea 111 – Fedex Always First Car Branding

Creative use of truck designs from Fedex.

We love a good bit of competitive advertising.. if you’re better than the rest, make sure to let the world know, right? This FedEx ambient piece was designed by Thomas Ilum and Zoe Vogelius, students from Miami Ad School. The copy is “Always First” and the execution simply paints the back of a Fedex vehicle, making it look like competitor DHL’s truck. It clearly conveys the message of always being first, like in a race.

Nice piece of competitive advertising!

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Idea 0299 – Nestle Purelife Kids Edition

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Idea 0298 – Russian Standard Cloisonne Edition

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