Idea 172 – Carlsberg Anti-Litter Ad

World-leading advertising agency, Saatchi and Saatchi, created an ambient advertisement for Carlsberg delivering the message to not litter.

Carlsberg messages about not littering were left on fake money bills scattered on the ground attracting by-passers only to find out the bill is fake and to read the message by the draft beer company.

Keep walking and you might literally walk over an advertisement!

More articles

Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...