Idea 153 – Coca Cola’s Happiness Wifi Refill

Coke created the Happiness Refill App, which is a machine that teenagers can fill their mobile phones with free data credits to use wifi. The beverage company came up with this machine to target young middle-class consumers in Brazil because wifi spots in the country are not free.

Happiness is unlimited and can literally be refilled!

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...