Idea 162 – Dumbbell Shopping Bag

Fitness Company increased its awareness by making its customers carry its shopping bags, which created the illusion of lifting a dumbbell. Customers and members asked for the bag at the Fitness Centers as they liked the attention while carrying on the streets.

Simple creativity for increased brand recognition truly helps indeed!

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Idea 0297 – Garbit’s Tajine Pack

Idea 0297 – Garbit’s Tajine Pack

Interesting bespoke pack design from RPC barrier containers for french food manufacturer Soulie Restauration. A container that resembles a traditional Tajine, but also is made in such a way it has a long shelf life and works in the oven.

Idea 0296 – Krolewskie Geo Beer

Idea 0296 – Krolewskie Geo Beer

Wilk studio recently developed a series of new designs for Krolewskie Beer, one of the most popular beer brands in Poland. Under the slogan 'this is how Warsaw tastes' drinkers get to know different districts in Warsaw with designs highlighting interestings sights in...

Idea 0295 – Evaus Suave

Idea 0295 – Evaus Suave

Unilever tricked some beauty bloggers when they send them samples of Evaus hair range. Turns out Evaus is actually Suave shampoo and the motto was beautiful hair doesn't have to cost a lot.

Idea 0294 – Aqua De Coco Genuine Coconut

Idea 0294 – Aqua De Coco Genuine Coconut

interesting packaging innovation from Aqua de Coco, making use of the fruit itself as the pack design. Poke a hole in a coconut, plug it and sell it. Not sure if I would pay a premium for a plugged nut, or just buy the actual one..

Idea 0293 – Smirnoff Love Wins

Idea 0293 – Smirnoff Love Wins

Nice limited edition from Smirnoff created especially for the LGBTQ community. The Love Wins bottle celebrates inclusivity and acceptance of love in all its forms.