Idea 198 – Mare Rosso Thermal Squad

Mare Rosso, a low cost consumer brand belonging to the Coca Cola company, advertised itself by using flyers, brochures, boxes, thermal stickers, and a thermal squad to sell it in super markets.

Thermal squads are Mare Rosso people dressed in red who come into supermarkets asking if there is Mare Rosso; then they will put a thermal sticker into the bottle and if it is cold enough then a reward from the sticker will be shown.

Are you ready to face the thermal squad?

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