Idea 156 – Kanechom Shampoo In-Store

Shampoo brand Kanechom placed their hair shampoo product for oily hair in the cooking oil shelf in supermarkets. After going through special negotiations, the purpose of placing of Kanechom in that particular category of the supermarket is to compete with major players, such as Unilever.

Placing products in the most unlikely place – surprising or sarcasm? Your choice.

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...