Idea 187 – Restaurant Frog Marketing

A French restaurant in Russia named, Vatel, did a direct marketing campaign by going to small businesses and giving them a small frog that symbolizes cuisines according to French stereotypes.

Vatel decided to do this type of campaign since they were having a hard time getting customers, who frequently thought French cuisine is expensive, served in small portions, and does not have variety.

Not sure this ad is PETA proof..

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...