Idea 168 – Sensodyne Feathers Key Visual

Sensodyne shows a toothbrush made out of feathers in its print advertisement. The toothbrush company is trying to imply that its products are soft thus it is suitable for people with ultra-sensitive teeth.

Now that is a way to quickly convey a message within the blink of an eye!

More articles

Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...