Idea 184 – Fanta’s Play Puddles Floor Installation

The “Play Puddles” advertisement of Fanta was placed in Canadian shopping mall floors in 2008 so people can walk over the soda droplets and hear different sounds for each droplet.

Fanta wanted a brand positioning of “Play Starts Now” and wanted to encourage people to interact with the advertisement and maybe even get thirsty to drink Fanta.

Those droplets are definitely not ordinary!

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...