Idea 85 – KitKat Chair Ad

Kit Kat activation provides the means to take a break and express creativity.

Adverts that transform into chairs. Thrown up around a handful of areas frequented by youth in New Zealand these flat-pack plywood posters are the latest experimental ad campaign from Kit Kat – like a grown-up version of a cereal-box toy. KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”

Who knew Kit Kat had Scandinavian roots…

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