Idea 76 – Magnum Pleasure Hunt Advertgame

Interactive game produced by Lowe for Magnum as part of Pleasure seekers campaign.

An interactive advertgame for Magnum ice-cream,”Magnum Pleasure Hunt” will take you to series of webpages owned by partners including Samsung, Dove and Spotify while you try to collect as many chocolate bon bons as you can.

A pleasurable way to while away the time?

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Idea 0297 – Garbit’s Tajine Pack

Idea 0297 – Garbit’s Tajine Pack

Interesting bespoke pack design from RPC barrier containers for french food manufacturer Soulie Restauration. A container that resembles a traditional Tajine, but also is made in such a way it has a long shelf life and works in the oven.

Idea 0296 – Krolewskie Geo Beer

Idea 0296 – Krolewskie Geo Beer

Wilk studio recently developed a series of new designs for Krolewskie Beer, one of the most popular beer brands in Poland. Under the slogan 'this is how Warsaw tastes' drinkers get to know different districts in Warsaw with designs highlighting interestings sights in...

Idea 0295 – Evaus Suave

Idea 0295 – Evaus Suave

Unilever tricked some beauty bloggers when they send them samples of Evaus hair range. Turns out Evaus is actually Suave shampoo and the motto was beautiful hair doesn't have to cost a lot.

Idea 0294 – Aqua De Coco Genuine Coconut

Idea 0294 – Aqua De Coco Genuine Coconut

interesting packaging innovation from Aqua de Coco, making use of the fruit itself as the pack design. Poke a hole in a coconut, plug it and sell it. Not sure if I would pay a premium for a plugged nut, or just buy the actual one..

Idea 0293 – Smirnoff Love Wins

Idea 0293 – Smirnoff Love Wins

Nice limited edition from Smirnoff created especially for the LGBTQ community. The Love Wins bottle celebrates inclusivity and acceptance of love in all its forms.