Idea 81 – Oral-B Post-It Whitening Notes

Oral B campaign pieces leave strong frequency of use message.

Oral-B Pro-Health Whitening’s campaign gives out post-it notes that the notes get whiter as you use it up to deliver the product message “the more you use it, the whiter your teeth get”.

Will you really see a change day by day?

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...