Idea 108 – Red Bull Art Of The Can

Red Bull encourages consumers to use their brand as a creative outlet.

The Red Bull Art of Can exhibition, was a nationwide hunt for creativity and was open to everyone who likes to use a Red Bull can or two to create an art object. The requirements were simple, as long as the primary material is the silver and blue Red Bull can, your submission will be allowed. The project culminate to an art exhibition, where the selected pieces were displayed and the top 3 pieces awarded prizes.

I guess Red Bull gives you more than just wings..

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