Idea 112 – Smirnoff Apple Cart

Smirnoff activation campaign to introduce a new flavored line extension.

Spotted in Bangkok, in Thonglor a popular nightlife area, an apple cart placed in a high traffic outdoor area, as well as in various malls, together with a QR code that links to a microsite where more info is given about a new line extension they’ve launched.Good piece to create some buzz and visibility and hopefully attract some social media.

An apple a day,…?

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

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