Idea 40 – Coca Cola Eco-Crush Bottle

Coca-Cola in Thailand re-launched it’s water brand Namthip tied in to an eco-friendly concept, called “Namthip Thinking Water”

Labeled the “eco-crush bottle”, the light weight PET bottle uses 35% less plastic and after use it can even be crushed by twisting it to reduce space and limit waste. The design further enhances the eco message through a redesigned green leaf logo. To top it off, a campaign was launched that invited consumers to enjoy water in three steps: 1. choose 2. drink and 3. crush.

Smart way to link an eco-story to a more cost-friendly bottle!

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Idea 0299 – Nestle Purelife Kids Edition

Idea 0299 – Nestle Purelife Kids Edition

Nestle Purelife asked kids to make drawings about what makes them smile. Through a contest held in February kids two grand prize winners were chosen and together with 6 runners up the kids drawings were transformed into limited edition Nestle Purelife packaging designs

Idea 0298 – Russian Standard Cloisonne Edition

Idea 0298 – Russian Standard Cloisonne Edition

Beautiful limited edition from Russian Standard, inspired by the work of the Faberge family and resembling Cloisonne art in the design the label links to the period of Tsars of the Imperial Russian Court. A shrink sleeve execution finished with lacquer to visualize...