Idea 51 – Heineken’s Champion’s League Trophy Tour

Be a winner with Heineken!

To celebrate the launch of the 2012 UEFA Champions League Trophy Tour, Heineken gave a group of unsuspecting football fans a once-in-a-lifetime moment. The victims who travelled with their teams playing in the Champions League, were made to believe the real cup was left behind in their hotel room by accident, when they checked in. Of course hidden camera’s were installed to capture their moments of victory.

Goooooooaaaaaaalllllllll !!!!!!!

More articles

Idea 0297 – Garbit’s Tajine Pack

Idea 0297 – Garbit’s Tajine Pack

Interesting bespoke pack design from RPC barrier containers for french food manufacturer Soulie Restauration. A container that resembles a traditional Tajine, but also is made in such a way it has a long shelf life and works in the oven.

Idea 0296 – Krolewskie Geo Beer

Idea 0296 – Krolewskie Geo Beer

Wilk studio recently developed a series of new designs for Krolewskie Beer, one of the most popular beer brands in Poland. Under the slogan 'this is how Warsaw tastes' drinkers get to know different districts in Warsaw with designs highlighting interestings sights in...

Idea 0295 – Evaus Suave

Idea 0295 – Evaus Suave

Unilever tricked some beauty bloggers when they send them samples of Evaus hair range. Turns out Evaus is actually Suave shampoo and the motto was beautiful hair doesn't have to cost a lot.

Idea 0294 – Aqua De Coco Genuine Coconut

Idea 0294 – Aqua De Coco Genuine Coconut

interesting packaging innovation from Aqua de Coco, making use of the fruit itself as the pack design. Poke a hole in a coconut, plug it and sell it. Not sure if I would pay a premium for a plugged nut, or just buy the actual one..

Idea 0293 – Smirnoff Love Wins

Idea 0293 – Smirnoff Love Wins

Nice limited edition from Smirnoff created especially for the LGBTQ community. The Love Wins bottle celebrates inclusivity and acceptance of love in all its forms.