Idea 132 – Wall’s Share Happy Machine

A Wall’s Icecream activation campaign that rewards smiles!

Wall’s introduced an Ice Cream Dispensing Machine that gives you a treat when you smile. It’s claimed to be the world’s first smile-activated vending machine and works like this; when you stand in front of it, the machine activates and asks you to show a big smile. A built-in smile-o-meter will measures the grin and judge if you’re happy enough to get a treat. If you are, a photo is taken which you can upload to a Facebook fan page. If you do that you can select the free ice cream you like and it’s given to you for free!

Great Mechanic from Wall’s to get people to share more smiles!

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