by Mathijs Aliet | Jul 14, 2017
You are likely wasting half of your Branding Budget! More than a hundred years ago it was John Wanamaker (1838 – 1922) who famously uttered the words “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”....
by Mathijs Aliet | Feb 9, 2016
As a Dutchy living overseas, I can’t help but keep track of the news of what’s happening back home. During the Christmas holidays one thing that was shocking to see was the state the Dutch retail landscape is in, several of the largest chains on the brink...
