How will AI impact Brands. Branding. Marketing & Agencies?

by Mathijs Aliet | Aug 11, 2025

AI changes how we brand, do branding & marketing and run agencies – here’s our perspective on what change will look like.   AI. It is disrupting our easy lives. At tremendous scale. And extremely fast. How do we react? AI is considered by many as...

Craft Beer Branding: 12 Steps Towards Commercial Success [Effective Brand Strategy]

by Mathijs Aliet | May 14, 2021

Craft Beer Branding & Craft Beer Brand Design In this article we’ll look at craft beer branding & craft beer brand design. We’ll explore how craft beer brands can influence the commercial success of their brand through effective brand design...

How Good Packaging Shapes & Structural Design Drive Commercial Success [Effective Structural & 3D Design]

by Mathijs Aliet | May 14, 2021

Structural Design if Used Correctly can Massively Influence Commercial Results! While it’s no secret that good packaging design has a direct return on investment – many clients we work with in Asia, only look at labels and graphic design, but neglect a very powerful...

Beer Branding: 16 (Packaging) Design Strategies to Create an Iconic Visual Identity [Effective Packaging Design]

by Mathijs Aliet | Oct 24, 2017

Beer Branding & Beer Design Beer branding requires a specialized touch. Not every brand designer is able to develop a strong iconic visual identity for a beer brand. In this article we’ll look at several design strategies used by the experts to create iconic...

Effective Packaging Design: 5 Do’s and Don’ts to help Relaunch a Large Portfolio (& Brand Architecture) Successfully

by Mathijs Aliet | Mar 30, 2016

Are you planning to launch or relaunch an extensive product range or are you tasked with modernizing a big family of products that have started to look a bit dated? Are you managing a large product portfolio, which over the years has started to look fragmented and...