How will AI impact Brands. Branding. Marketing & Agencies?

by Mathijs Aliet | Aug 11, 2025

AI changes how we brand, do branding & marketing and run agencies – here’s our perspective on what change will look like.   AI. It is disrupting our easy lives. At tremendous scale. And extremely fast. How do we react? AI is considered by many as...

How Good Packaging Shapes & Structural Design Drive Commercial Success [Effective Structural & 3D Design]

by Mathijs Aliet | May 14, 2021

Structural Design if Used Correctly can Massively Influence Commercial Results! While it’s no secret that good packaging design has a direct return on investment – many clients we work with in Asia, only look at labels and graphic design, but neglect a very powerful...

Effective New Product Development & Brand Innovation: A 6-Step Process [Effective Innovation & NPD]

by Mathijs Aliet | Jul 29, 2017

Innovation at big FMCG is in a poor state The state of new product development and the innovation capabilities of big FMCG, to come up with new product ideas that are commercially effective, move the needle of your business and help a brand retain or grow its user...

Effective Branding: Branding ROI and Why it is Important to Focus on the Right Moments

by Mathijs Aliet | Jul 14, 2017

You are likely wasting half of your Branding Budget! More than a hundred years ago it was John Wanamaker (1838 – 1922) who famously uttered the words “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”....

Effective Brand Innovation: Deconstructing Pokemon Go – The Secret Success Ingredient that drives the Nintendo brand.

by Mathijs Aliet | Jul 15, 2016

Whoever thought Nintendo was dead will by now have realized they’re very far from dead.. Nintendo was all over the news this week after it released Pokemon Go in a few select markets last week. What’s Pokemon Go you may ask? It’s a free-to-play,...