by Mathijs Aliet | Jul 14, 2017
You are likely wasting half of your Branding Budget! More than a hundred years ago it was John Wanamaker (1838 – 1922) who famously uttered the words “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”....
by Mathijs Aliet | Jun 10, 2016
Cigarette Packaging will have to make use of the Ugliest Color in the World So CNN reports that pantone 448 is now officially the ugliest color in the world. As a result it will now have to be featured on cigarette packs to avoid cigarette brands from using bright...
