by Mathijs Aliet | Jun 19, 2017
Without the Right Focus Brands & Businesses Die I can’t help but notice a recent string of worrying news in the world of branding that all seem to share a common theme. There was Kraft’s big move recently to try and acquire Unilever, an article in the news today...
by Mathijs Aliet | Sep 14, 2016
How Packaging Design Mistakes can cost a Brand Dearly “Danone exiting Vietnam due to dismal Dumex sales”. A small headline in the business section of a local Asian newspaper that goes by unnoticed, but for those following the Dumex brand more closely, an...
by Mathijs Aliet | Apr 10, 2016
What do you think of this slogan / brand concept I spotted on Saturday’s AirAsia flight from Saigon to Bangkok for Lee Jeans? I can imagine the many meetings and discussions on emotional laddering the team @LeeJeansThailand went through before reaching this...
by Mathijs Aliet | Mar 30, 2016
Are you planning to launch or relaunch an extensive product range or are you tasked with modernizing a big family of products that have started to look a bit dated? Are you managing a large product portfolio, which over the years has started to look fragmented and...
by Mathijs Aliet | Feb 19, 2016
Many Asian clients we work with are active with their consumer brands in export markets. They regularly visit exhibitions and trade shows looking for new sales opportunities and distribution contacts in remote markets. If you’re the brand owner of an existing brand...
