by Mathijs Aliet | Jun 26, 2017
Do Revolutionary Packaging Design Relaunch Concepts result in Alienation? Or is that exactly the level of Change a Brand Relaunch needs? Often, when working on a brand relaunch, the question of alienation comes to mind at some point during a project. Do...
by Mathijs Aliet | Sep 14, 2016
How Packaging Design Mistakes can cost a Brand Dearly “Danone exiting Vietnam due to dismal Dumex sales”. A small headline in the business section of a local Asian newspaper that goes by unnoticed, but for those following the Dumex brand more closely, an...
by Mathijs Aliet | Mar 30, 2016
Are you planning to launch or relaunch an extensive product range or are you tasked with modernizing a big family of products that have started to look a bit dated? Are you managing a large product portfolio, which over the years has started to look fragmented and...
