How Good Packaging Shapes & Structural Design Drive Commercial Success [Effective Structural & 3D Design]

by Mathijs Aliet | May 14, 2021

Structural Design if Used Correctly can Massively Influence Commercial Results! While it’s no secret that good packaging design has a direct return on investment – many clients we work with in Asia, only look at labels and graphic design, but neglect a very powerful...

Effective New Product Development & Brand Innovation: A 6-Step Process [Effective Innovation & NPD]

by Mathijs Aliet | Jul 29, 2017

Innovation at big FMCG is in a poor state The state of new product development and the innovation capabilities of big FMCG, to come up with new product ideas that are commercially effective, move the needle of your business and help a brand retain or grow its user...

Effective Branding: Branding ROI and Why it is Important to Focus on the Right Moments

by Mathijs Aliet | Jul 14, 2017

You are likely wasting half of your Branding Budget! More than a hundred years ago it was John Wanamaker (1838 – 1922) who famously uttered the words “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”....

Effective Branding: 1 Thing You Must Do Right To Ensure Your Brand Stays Alive!

by Mathijs Aliet | Jun 19, 2017

Without the Right Focus Brands & Businesses Die I can’t help but notice a recent string of worrying news in the world of branding that all seem to share a common theme. There was Kraft’s big move recently to try and acquire Unilever, an article in the news today...

Effective Branding: should a Brand Concept be developed according to the KISS principle?

by Mathijs Aliet | Apr 10, 2016

What do you think of this slogan / brand concept I spotted on Saturday’s AirAsia flight from Saigon to Bangkok for Lee Jeans? I can imagine the many meetings and discussions on emotional laddering the team @LeeJeansThailand went through before reaching this...