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Effective Packaging Design: The Importance of Managing a Brand’s Visual Equity (what Danone’s Dumex Brand did Wrong!)

Effective Packaging Design: The Importance of Managing a Brand’s Visual Equity (what Danone’s Dumex Brand did Wrong!)

by Mathijs Aliet | Sep 14, 2016

How Packaging Design Mistakes can cost a Brand Dearly “Danone exiting Vietnam due to dismal Dumex sales”. A small headline in the business section of a local Asian newspaper that goes by unnoticed, but for those following the Dumex brand more closely, an...
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Square44 is a brand design & packaging design agency that exists to deliver real world commercial results. We work for consumer brands across 16 Asian markets through our unique and revolutionary agency model clients have access to the best designers in the world.

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