How Good Packaging Shapes & Structural Design Drive Commercial Success [Effective Structural & 3D Design]

by Mathijs Aliet | May 14, 2021

Structural Design if Used Correctly can Massively Influence Commercial Results! While it’s no secret that good packaging design has a direct return on investment – many clients we work with in Asia, only look at labels and graphic design, but neglect a very powerful...

Effective Packaging Design: How Regular Updates Keep your Brand Alive!

by Mathijs Aliet | Jul 10, 2017

Keeping your Brand Relevant Matters! In the current day and age of globalization where brands are facing increased competition from more and more international brands consumers are overwhelmed with choice. With consumers constantly exposed to ‘newer’ and...

Effective Packaging Design: Is Alienation a Real Risk?

by Mathijs Aliet | Jun 26, 2017

Do Revolutionary Packaging Design Relaunch Concepts result in Alienation? Or is that exactly the level of Change a Brand Relaunch needs? Often, when working on a brand relaunch, the question of alienation comes to mind at some point during a project. Do...

Writing a Good Packaging Design Brief: 5 Tips on How to Get Your Briefings Right [Effective Packaging Design]

by Mathijs Aliet | Jun 9, 2017

A good Packaging Design Brief = a good commercial result ‘Sh*t in sh*t out’ is a commonly heard phrase in many agencies when yet another poorly written or overly detailed packaging design brief from a client has hit the inbox. Over the years we have seen...

Effective Packaging Design: The Importance of Managing a Brand’s Visual Equity (what Danone’s Dumex Brand did Wrong!)

by Mathijs Aliet | Sep 14, 2016

How Packaging Design Mistakes can cost a Brand Dearly “Danone exiting Vietnam due to dismal Dumex sales”. A small headline in the business section of a local Asian newspaper that goes by unnoticed, but for those following the Dumex brand more closely, an...