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Effective Branding: How Not to Manage Large & Successful Brands (Lessons from Failing Dutch Retail)

Effective Branding: How Not to Manage Large & Successful Brands (Lessons from Failing Dutch Retail)

by Mathijs Aliet | Feb 9, 2016

As a Dutchy living overseas, I can’t help but keep track of the news of what’s happening back home. During the Christmas holidays one thing that was shocking to see was the state the Dutch retail landscape is in, several of the largest chains on the brink...
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Square44 is a brand design & packaging design agency that exists to deliver real world commercial results. We work for consumer brands across 16 Asian markets through our unique and revolutionary agency model clients have access to the best designers in the world.

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