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Effective Brand Innovation: Deconstructing Pokemon Go – The Secret Success Ingredient that drives the Nintendo brand.

Effective Brand Innovation: Deconstructing Pokemon Go – The Secret Success Ingredient that drives the Nintendo brand.

by Mathijs Aliet | Jul 15, 2016

Whoever thought Nintendo was dead will by now have realized they’re very far from dead.. Nintendo was all over the news this week after it released Pokemon Go in a few select markets last week. What’s Pokemon Go you may ask? It’s a free-to-play,...
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Square44 is a brand design & packaging design agency that exists to deliver real world commercial results. We work for consumer brands across 16 Asian markets through our unique and revolutionary agency model clients have access to the best designers in the world.

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