THOUGHTSAI changes how we brand, do branding & marketing and run agencies – here’s our perspective on what change will look like. AI. It is disrupting our easy lives. At tremendous scale. And extremely fast. How do we react? AI is considered by many as the...
The Great Reset in Marketing – Advertising is Broken – Brand positioning statements are flawed. Please stop trying to boil the essence of a brand down to a single sentence
THOUGHTSAdvertising is Broken Advertising is broken. Brand positioning statements are flawed. Please stop trying to boil the essence of a brand down to a single sentence. It doesn’t work anymore. Don’t you see that? A single piece of creative is not able to engage all...
Want to know how to turn a Craft Beer Brand into a Commercial Success? Check out these 12 steps on Craft Beer Branding | by Mathijs Aliet, Square44
THOUGHTSIs your brand playing in the Champions League? Branding is like Football! It is football tournament time! Chelsea just grabbed this years Champions League title and now we’re in the midst of the EURO 2020 (delayed by 1 year) as well as the Copa America. Since...
THOUGHTSHow Good Packaging Shapes & Structural Design Drive witnessed Structural Design if Used Correctly can Massively Influence Commercial Results! While it’s no secret that good packaging design has a direct return on investment – many clients we work with in Asia,...
THOUGHTSEffective Branding: Which Marketing Instruments Spends Most Time with your Audience: Is Time the new Currency in Branding How important is TIME as a factor when evaluating marketing instruments for effectiveness? If the purpose of effective branding is to try...
THOUGHTSEffective New Product Development & Brand Innovation: A 6-Step Process [Effective Innovation & NPD] Innovation at big FMCG is in a poor state The state of new product development and the innovation capabilities of big FMCG, to come up with new product...
THOUGHTSCreating Effective Packaging Design Solutions for Large Product Ranges: 5 Tips for Brand Architecture & Portfolio Management. Do you have an Effective Brand Architecture? In our world of brand design we refer to the design of large portfolio’s as brand...
THOUGHTSBeer Branding: How Beer Brands Build Iconic Visual Identities Beer Branding & Beer Design Beer branding requires a specialized touch. Not every brand designer is able to develop a strong iconic visual identity for a beer brand. In this article we’ll...