our work


The Brief:

Transform NISSIN into a Mega Snack Brand Advanced settings.

Monde Nissin in the Philippines engaged Square44. The task was to help transform the brand into a mega snack brand in the space it operates in. How to revamp brand identity, reimagine brand logo design & refresh, modernize and update the brand’s packaging design to fall in line behind that objective.
In close collaboration with the brand team we explored how to transform Nissin into the next mega snack brand.

Brand Logo Redesign

Various Angles That Fit The Story

Packaging design

As part of pack design we deeply looked into semiotics and typical category language. A stronger emphasis on brand logo impact, color contrast and appetizing product visuals that maximize impulse purchase resulted in a fresh new look.

Creating Family Look Beyond Wafer

Portfolio Architecture for a more
harmonized family look

To support brand extensions, new product launches and innovations and other additions to the portfolio the team wanted to have a stronger family feeling across products within the folio.
Building on the distinctiveness of the new brand logo we created templates that leveraged the “happy snackin” smile and adapted design for several key ranges within the folio.

“A Great Brand Identity
Starts With A Good Pack
But Can Travel
Far Beyond It.”

Brand identitity and brand world creation

A good brand identity often starts with a strong packaging design where unique visual equity elements can become brand assets that can travel beyond packs.

The Result

A Fresh New Look

A New Brand Logo

A Modern Impactful Pack

A Stronger Family on Shelf

A Visual Identity Brought in

Line With The Brand Positioning

to follow the brand: check out their Facebook page here

The Result

Inspired? Would you like to discuss a brand relaunch, a brand architecture or portfolio harmonization project? Do you want your packaging design to be revamped or modernized or just redone for stronger impact and visibility on shelf? Get in touch here, to start a conversation today!

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